Activate & Firstbeat Collaboration: Making Lifestyle Changes That Count
SINGAPORE (05 June 2017) – Activate Interactive Pte Ltd (“Activate”) today announced its partnership with Firstbeat Technologies Ltd. (“Firstbeat”), Finland to become Singapore’s lead provider of the Firstbeat Lifestyle Assessment – a 24/7 monitoring tool for health and wellness checks. Firstbeat uses heart function and heart rate variability (HRV) measurement to help individuals and companies alike in identifying the steps towards a healthier, fitter and more productive lifestyle.
“As an advocate of inspiring fellow Singaporeans and the general public to lead active and healthier lives, Activate counts this partnership with Firstbeat as a significant milestone in the company’s portfolio.” Joel Chin, CEO Activate.
Activate intends to setup a Firstbeat Centre in Singapore providing logistic and operational support, and Singapore will become the launch pad to bring Firstbeat Lifestyle Assessment to other parts of Asia.
Prolonged periods of stress without the chance for bodily recovery may result in reduced productivity, health issues and general exhaustion. The Firstbeat Lifestyle Assessment seeks to highlight areas of insufficient recovery measures, offering preventative solutions before a situation becomes detrimental to an individual or company. Once the connection between lifestyle and well-being is established, these data are then used across work, leisure, and even sleep to craft a comprehensive picture of an individual’s health and performance. Such awareness allows preventive measures against stress, while building the best resources of any organisation: their people.
“At the core of our efforts is the knowledge that with the right perspective, everyone can live healthier, happier, more productive lives,” explains Juho Tuppurainen, Firstbeat VP of Wellness Technologies. “With over 200,000 lives positively impacted by our work in northern Europe and the UK, we’ve seen firsthand the success that is possible. Working with Activate in Singapore represents an exciting opportunity to introduce many more people to the type of personalized insight they need to succeed in the ever-changing conditions of modern life.”
The Firstbeat Lifestyle Assessment uses the Bodyguard 2, a professional grade mini EGC device that captures heart rate variability data to analyse how the body interacts and responds to daily activities and environmental factors. Monitoring your physiology digitally, the first step is taking your heartbeat measurement for three-days over 24-hours, covering your work, leisure and sleep time. From there, a personalised stress-recovery profile is drawn up to reveal how specific daily lifestyle choices impact your performance and state of well-being. Professional feedback is then shared to make practical lifestyle tweaks such as identifying recovery methods to feel more energised, ways of improving sleep quality, and finding the right type and amount of physical exercise to increase the functional quality of life.
Firstbeat Lifestyle Assessment is available via Activate and Activate appointed health and wellness professionals and service providers. This professional grade assessment tool is also recommended for any company or group looking to invest in and maximise their people’s potentials. Contact Activate to find out how Firstbeat Lifestyle Assessment can benefit you and your company at FLA@activate.sg.
Activate Interactive Pte. Ltd. (“Activate”) is the leading digital health company in Singapore, providing products and services that impact the everyday lives of people. Mobile applications and services developed by Activate are used by hundreds of thousands of consumers globally. Activate continues to innovate through research and collaboration with academia and industry professionals in the fitness and medical industries. Activate also partnered with its associate Actxa (www.actxa.com) to launch innovative products such as activity trackers and a smart scale with the single motivation to empower customers to embark on healthy lifestyles. Actxa is the Official Technology Partner of the National Steps Challenge<sup>TM</sup>, a nationwide “get active” programme with more than 400,000 participants.
Firstbeat Technologies Ltd. (“Firstbeat”) is the leading provider of physiological analytics for sports, fitness and wellbeing. The Firstbeat technology turns heartbeat data into rich, personalized and actionable insights on exercise, stress, sleep and recovery. Firstbeat analytics is used by hundreds of elite sports teams, thousands of corporations, and millions of consumers worldwide to improve their performance and wellbeing. Firstbeat has developed revolutionary analytics technology that creates a digital model of user’s physiology through advanced modelling of heart function and heart rate variability (HRV).
For further information, please contact: Marcus Soo
Tel: +65 8765 0366