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  • Activate Interactive

Activate & Firstbeat Ink Multi-Million Dollar Deal

An agreement illustration that shows the partnership between Activate Interactive and Firstbeat.

Singapore, 19 September 2017 – Activate Interactive Pte Ltd (“Activate”) has officially been appointed as lead provider of the Firstbeat Lifestyle Assessment (FLA) — a 24/7 monitoring tool for health and wellness checks. The launch date of 1 Oct 2017 will also usher in Singapore’s role as a launching pad to bring the FLA to other parts of Asia. In aligning with Singapore’s efforts towards a Smart Nation, the FLA uses the Bodyguard 2, a mini EGC device that captures heart rate variability (HRV) data to analyse how the body interacts and responds to daily activities and environmental factors. Data suggest that prolonged periods of stress without the chance for bodily recovery may result in reduced productivity, health issues and general exhaustion. This professional grade assessment tool is thus recommended for any company or group looking to build the best resources of any organisation: their people. Digitally monitoring your physiology, the FLA highlights areas of insufficient recovery and offers opportunities for preventative solutions before a situation becomes detrimental to an individual or company. Once the connection between lifestyle and well-being is established, these data are then used across work, leisure, and even sleep to craft a comprehensive picture of an individual’s health and performance. “We have seen firsthand that with the right perspective anyone can take steps towards a healthier, happier, more productive life,” says Firstbeat CEO Joni Kettunen. “It’s about finding the areas where making slight changes can have a significant impact. Over the past decade, Firstbeat has positively impacted over 250,000 lives with our work in northern Europe and the UK. Working together with Activate enables us to bring life changing insights to the people of Singapore. It’s an exciting and promising opportunity.” says Firstbeat CEO Joni Kettunen. The process is simple. Heartbeat measurements are taken across 24-hours for three-days, covering your work, leisure and sleep time. From there, a personalised stress-recovery profile is drawn up to reveal how specific daily lifestyle choices impact your performance and state of well-being. Professional feedback is then shared to make practical lifestyle tweaks such as identifying recovery methods to feel more energised, ways of improving sleep quality, and finding the right type and amount of physical exercise to increase the functional quality of life. Based on previous feedback, 85 percent of employees report feeling more productive at work, leave of absence days are reduced by as much as 32 percent, with another 88 percent experiencing an overall improvement to their wellbeing. Such measurables may easily be shared via graphical charts for easy comprehension, enabling accurate behavioural changes towards a healthier, fitter and more productive lifestyle. This too would serve as a preventive health measure, flowing with Prime Minister Lee Hsien Loong's words of advice during his National Day Rally speech to Singaporeans who want to beat diabetes. “The Asia market requires a digital health leader that understands its cultural diversity – and Activate perfectly fulfills that role,” shares Joel Chin, CEO Activate. “These are truly exciting times. We will be portioning resources and consolidating our experience to execute successful go-to-market strategies moving forward.” Activate intends to setup a Firstbeat Centre in Singapore providing logistic and operational support to our partners and service providers, allowing them to focus on their businesses and sales.


About Activate Activate Interactive Pte. Ltd. (“Activate”) is the leading digital health company in Singapore, providing products and services that impact the everyday lives of people. Mobile applications and services developed by Activate are used by hundreds of thousands of consumers globally. Activate continues to innovate through research and collaboration with academia and industry professionals in the fitness and medical industries. About Firstbeat Firstbeat Technologies Ltd. (“Firstbeat”) is the leading provider of physiological analytics for sports, fitness and wellbeing. The Firstbeat technology turns heartbeat data into rich, personalized and actionable insights on exercise, stress, sleep and recovery. Firstbeat analytics is used by hundreds of elite sports teams, thousands of corporations, and millions of consumers worldwide to improve their performance and wellbeing. Firstbeat has developed revolutionary analytics technology that creates a digital model of user’s physiology through advanced modelling of heart function and heart rate variability (HRV).


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