Activate Gives Back Through REACT 2025 CSR Programme, Supporting Children’s Wishing Well
- Activate Interactive
- Oct 21
- 2 min read
Singapore, 21 October 2025 – Activate Interactive Pte Ltd (“Activate”) continued its annual tradition of giving back through its flagship corporate social responsibility (CSR) initiative, REACT, with a meaningful partnership in support of Children’s Wishing Well (CWW).
This year, Activate joined CWW’s FRESH programme (Fresh gRoceries for Every Student’s Home) on 14 October 2025. This initiative enables children from low-income families to learn about budgeting, nutrition and decision-making through hands-on supermarket shopping experiences.
As part of the programme, Activate volunteers accompanied CWW beneficiaries on supermarket shopping trips, where each child was given a $50 budget to shop for groceries of their choice. During the sessions, volunteers guided the children on making thoughtful, nutritious and value-for-money choices, reinforcing essential life skills that extend beyond the day’s activity.
Prior to the event, volunteers attended an in-person briefing conducted by CWW to familiarise themselves with the programme’s flow and objectives. The briefing covered key topics such as healthy eating, nutrition and budgeting tips, ensuring that volunteers could meaningfully engage with the children and help them make informed decisions during their grocery runs.
“We believe that giving back is not just about financial contribution - it’s about empowering others with knowledge and care,” said Joel Chin, CEO of Activate. “Through our partnership with Children’s Wishing Well, we hope to inspire children to make confident, healthy choices and remind them that they have a community rooting for their growth and success.”
After the shopping sessions, volunteers and beneficiaries had a short debrief, reflecting on what they had learnt and the positive impact of the activity.
About Activate Interactive Pte Ltd
Founded in 1997, Activate Interactive Pte Ltd is a leading technology consultant in Singapore that fuses strategy consulting, creativity, and engineering to drive digital innovations.
We offer quality, cost-effective and impactful end-to-end application development, including mobile and web applications, cloud technology, UI/UX design and more.
We integrate digital technology into all business areas, helping clients remove technology roadblocks and increase their efficiency to better serve and deliver value to their communities, regardless of their business size and type. We aspire to help people live better and healthier with technology by providing holistic solutions to improve population health.
For further information, please contact:
Tan Lay Eng
Communications Manager
Activate Interactive Pte Ltd
+65 9877 0406
Hasyimah Begum AJ
Communications Executive
Activate Interactive Pte Ltd
+65 8780 3620
