Activate Brings Warmth to 400 Seniors of Lions Befrienders with Healthy Goodie Bags and Vouchers



For immediate release


Singapore, 29 July 2022 – This year marked the silver jubilee of Activate Interactive Pte Ltd (“Activate”). To commemorate this significant milestone, Activate organised its inaugural goodie bag packing and delivery charity drive through REACT, the company’s corporate social responsibility campaign.


A total of 54 volunteers comprising current and former employees, alongside their family and friends, gathered at the Lions Befrienders (“LB”) (Bendemeer) Senior Activity Centre on 23 July 2022, to pack 400 goodie bags comprising various healthy consumables such as No MSG chicken stock, oats, milk powder, and more. These goodie bags, including NTUC FairPrice vouchers, were distributed to the low-income seniors residing in the rental units of the Bendemeer district.


Prior to the goodie bag packing and delivery, Activate also organised an online fundraising campaign between 1 June 2022 to 3 July 2022, raising a total of $8,120. Together with the dollar-for-dollar matching of $8,000, Activate raised a total of $16,120 in support of LB, surpassing the target of $16,000. The donations raised were utilised to purchase the goodie bag items and shopping vouchers, and excess funds were donated to LB as outright donations.


Joel Chin, CEO of Activate Interactive, said: “We believe that the success of a company goes beyond profitability. While we celebrate Activate’s 25th anniversary, we also aim to contribute to our community with the support of our current and past employees.


As advocates of building a better society for all, we believe that support should be provided for all ages and backgrounds. Lions Befrienders has provided us with a wonderful opportunity to pursue our values and provide healthy and affordable options to seniors.


We will continue to remain committed to supporting the health and wellness of our community.”


As part of our commitment to building a culture of giving and volunteering, Activate will continue to adopt more initiatives as part of REACT and proactively participate in improving our society’s needs and demands through philanthropic causes.


 

About Activate Interactive Pte Ltd


Activate Interactive Pte Ltd (“Activate”) is Singapore’s leading IT solution and service provider that offers quality, cost-effective and impactful IT solutions, and services, including mobile and web applications and cloud technology.


Headquartered in Singapore with a presence in Malaysia and Indonesia, the homegrown company was founded in 1997 with the mission of positively impacting the lives of people around us and the environment we live in through the use of technology.


Over the years, we have helped government agencies and enterprises remove technology roadblocks and increase their business efficiency to better serve the communities. To amplify our efforts in improving people’s lives, Activate also develops preventive healthcare solutions that serve to increase health awareness and improve population health.


From a three-person outfit, Activate has grown into a team of more than 150 employees, delivering more than 150 solutions and services to help our clients achieve growth and success.



For further information, please contact:


Tan Lay Eng

Communications Manager

layeng.tan@activate.sg

+65 98770406


Hasyimah Begum

AJ Communications Executive

hasyimah.aj@activate.sg

+65 87803620

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